I build revenue systems that make growth faster, cleaner, and more predictable.

I’m Chris Hudson, a Revenue Operations and revenue technology leader, systems architect, and founder in the San Francisco Bay Area.

fig. 01: the system, not the org chart

What I build

Revenue Systems

RevOps, Salesforce, CPQ, GTM architecture, data, and automation: the machinery under predictable growth.

Salesforce writing →

Applied AI

Agents and workflows that eliminate repetitive operational work, built and run in production, not demoed.

Read the thinking →

Businesses & Products

Operating companies and physical products, built with the same systems discipline, from software to hardware.

Current ventures →
  • Sales Development (SDR) Metrics That Matter

    The ultimate goal of Sales Operations in a SaaS (Software as a Service) company is to align the overall organization’s roadmap and build & execute on a successful Sales Strategy to create predictable growth in Revenue and New Business. What…

  • What is a B2B Buyer Persona?

    Have you ever heard of the term, Buyer Persona? If you are in Marketing, Sales, or Business Development, you will inevitably come across this industry term in one way or another. Since this article is targeted more towards Business-to-Business Sales…

Away from revenue systems, I’m usually building something else: 3D-printed hardware, rental-property spreadsheets that got out of hand, a new dish, or a trip that needs a new language. The common thread is the same one that runs through my work: take the thing apart, understand it, make it run better.

Building something difficult? Let’s compare notes.